Apple iphone as the most successful mobile settings, has been sold in the
global 1 billion can be said is the world's most popular smart phones. So for
iphone, there are many interesting investigations, one of which is about what
people prefer to buy iphone? Here we take a look at:
As a leading industry in the development of science and technology people,
IT people have always been very fond of Apple products, especially in San
Francisco and New York area. Among them, San Francisco, 80% of IT staff choose
the iOS device, but in areas such as Phoenix and Detroit, these scientists are
not concentrated urban, consumers using Android devices some more.
However, the market research firm Slice Intelligence recent survey results
appear with Crittercism is somewhat different. Slice Intelligence survey found
that Apple products in the United States on the highest consumer spending are
over 65 years of age. And from October 2014 to September 2015 period, this part
of the population average spending on Apple devices reached $ 976, higher than
the national average of $ 788.
The survey also found that consumers spend on Apple products in the same
age also showed a proportional relationship, perhaps because older consumers
more disposable income due. In terms of gender, male consumers spend on Apple
products as compared to female consumers much higher. Among them, the average
male consumer spending on iOS device for $ 897, female consumers only $ 633.
Moreover, among women aged 18-24 in consumer spending in this area is less.
Slice Intelligence said that the reason why consumer spending on older
Apple products may be higher with their Apple products using the curve in the
second half of positional. Specifically, that is, consumers of this group may be
the first to purchase Apple products, they buy Apple products or just give it
away for nothing. Survey data also showed that older consumers is the iPad's
biggest consumer groups and consumers between 25-34 years old are the biggest
buyers of the iPhone and Mac.
Also according to an independent survey showed that about half of iPhone
buyers will continue to buy Apple products, or buy an iPhone again. The survey
also showed far greater than the appeal of Apple products, Samsung, Samsung
because the former attract users to switch to the number of iOS camp is contrary
triple huge.
Read the above this investigation, is not feeling very interesting?
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